Light Beach Towel Positano

79.00

In stock

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Description

Handmade from cotton by female artisans in India 

Our Positano towels in orange – like the umbrellas by the beach. The tassels are a reference to the sea shimmering in the distance.

These soft and lightweight cotton towels are very versatile – use them as a sarong wrap, picnic blanket, tablecloth or as beach or bath towel. Handwoven on traditional wooden looms by artisans in Kerala, India. Made of the so-called “Thorthu”-fabric which is a household staple in Kerala due to its quality and versatility. Even though the fabric is very thin, it absorbs water really quickly. They come in three styles and take you to Positano, Ibiza or Biarritz.

Cotton Beach Towel Handwoven in India Female ArtisanThe items are handwoven by Kara Weaves, a collective in Kerala, India, which partners with local weaving cooperatives. It is certified by the Fair Trade Forum of India, the country network of the World Fair Trade Organization (WFTO) and WFTO-Asia. The products are made from cotton. Our current collection was woven in rotation due to Covid-19 safety measures. It takes about half a day to one day to complete one item. The traditional techniques have been handed down from generation to generation.

India has been hit hard by Covid-19. Already before the pandemic, families struggled, but lockdowns, closures of factories and social distancing measures have made things even worse. In many places, social distancing is just not possible, some areas do not have running water to regularly wash hands and many people still have to go to work under unsafe conditions to support their families.

This collection was impacted by the pandemic as well – production had to be delayed due to lockdowns after the Delta variant first emerged in India. Later, the shifts had to be organized in rotation to ensure the safety of the artisans. We worked really hard to overcome all the challenges to launch these towels just in time for your summer holiday.

Purchasing these products not only makes good travel companions or presents, but is so much more, especially in times like these. The artisans depend on additional sources of income to feed their families. What had been a challenge before Covid has now become even worse. Your purchase contributes to a sustainable income for the artisans, their families and their communities and helps to raise awareness and provide much-needed payment and income for the disappearing craft.

Pelagona was started because Liz wanted to make an impact and help change the livelihoods for artisans around the world. Since the pandemic, the necessity of projects with such an approach has become even more apparent and we thank you for your support of our products from Kerala.

Each piece is hand-woven by artisan weavers, so please allow for minor variations in size and pattern.

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Details

Size: L c. 180 cm, W c. 100 cm

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Material: 100% Cotton, eco-conscious dyes

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Country of Origin: India

Pelagona Product Details Map Country of Origin India

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Care Instructions

Machine wash with like colors, iron as cotton. Mild shrinkage can occur after wasching.

Any questions about this product? Email us!

Picture of the artisans courtesy of Kara Weaves

Additional information

Dimensions 180 × 100 cm

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