Door 7

Advent Calendar Pelagona Door 7 Indigo Handweaving on Loom

Weaving has always been an important part of Northern Thai culture. One or two generations ago, traditional fabrics were woven to produce clothes for the family. However, when cheaper Western apparel reached the region, the labour-intensive intricate artwork became less and less attractive. Young people do not want to wear traditional clothes, they want to wear something modern. Furthermore, they move to the bigger cities and look for better paying jobs.

In Chiang Mai, there is still a place preserving the traditional techniques - from harvesting and dyeing yarns to weaving the final product. The runners take between 2 to up to 12 months, depending on the design.

If you have not won last week, don't worry, here is another chance. We are starting the second week of our giveaway. You can win a limited edition “Pink City Views”-print for you and your friend. Just tag your friend who deserves a print in the comments of our Instagram advent calendar posts. Winners will be announced weekly, every Monday before Christmas. Good luck!


The first round of the giveaway ends on 6 December 2020 at 23:59. The winners will be contacted via private message on Instagram. It is not possible to receive the prize in cash. Redress through the courts is excluded.